OK
so maybe the title of this blog is a little dramatic but we want to
hear from you - do you think there is such a thing as online customer
loyalty?
We were asked recently "So, what's your attrition rate?"
and we sat back and thought about this and it posed the question, how
loyal are online customers? We are not talking about shopping at a
department store or your favorite kids boutique that is online, more the
anyoldname.com site that sells apparel. What makes someone come back to
a particular website time and time again?
Do
you think that the avid online shopper is just looking for a particular
item that if they find cheaper elsewhere they will make that purchase?
What would you do if skechers.com is selling those twinkle toes sneakers
for $42.99 when amazon.com is selling the exact same pair at a price of
$37.99? And what about free shipping? Does that influence someone's
decision to make a purchase? And how about customer reviews - do they
count? So many questions we know but definitely ones that give food for
thought.
The
online business is a highly competitive beast. Trust us, ecommerce is
not for the faint hearted. So while this blog is a short and sweet one,
and thankfully our attrition rate is not high, what's your view? Are you
a loyal online shopper? If so, why?
